Music video project



Compare with good film poster and bad film poster

Good film poster example:


I choose this film poster for the good film poster it is becauses there are a noticeble key signifiers, a high denotative levels and also they also communicating to an audience successfully.
A noticeble key signifiers: The key signifiers in this movie poster is the boat and two main charater in this movie. The boat and two charater have got about 50% each in the poster, so that was very signify.
A high denotative levels: The poster is denoting a romantic story, we can see the man is hugging the girl. And also the boat is very big in the poster, therefore the denotative levels are very high.
Communicating to an audience successfully: The poster want to communicate a story which is a man and a girl was something happened on the boat, and though the picture which is the man hugging the girl to let audience know that movie is a romantic movie.

Bad film poster example:


I choose this for a bad film poster it is because there are no any key signifiers, low denotative , low connotative levels and cannot communicate to an audience. We can not see any signifiers in this poster, we can just only see there a man in front of the camera and there no any meanings. And there also no any connotative and denotative things, it can not communicate to the audience. Therefore, I think it is a bad film poster.

Film analysis – Charile and the Chocolate Factory


Summary of Charile and the Chocolate Factory:

This film is talking about an 11-year-old boy named Charlie Bucket lives in poverty in a tiny house with his parents and four grandparents. Their house is just near the Wonka chocolate factory, Charlie love the factory so much, he even use many different material to make a model of the chocolate. One Day, Willy Wonka, the owner of the Wonka chocolate factory, has suddenly decided to open the doors of his factory to five children and their parents after 10 years of keeping it sealed because his rivals were stealing his recipes. In order to choose who will enter the factory and also receive a lifetime supply of chocolate, Mr. Wonka hides five golden tickets in the wrappers of his Wonka chocolate bars.

Lastly, there are five children get the golden tickets, The first four golden tickets are found by the gluttonous Augustus Gloop, the spoiled and petulant Veruca Salt, the gum-addicted Violet Beauregarde, and the TV-obsessed Mike Teavee. At this moment, there are only one golden ticket have not been find in the world. Finally, Charlie sees a fifty-pence coin buried in the snow. He decides to use a little of the money to buy himself some chocolate before turning the rest over to his mother. He buys two bars, and after unwrapping the second chocolate bar, Charlie finds the fifth golden ticket. The next day is the date that Mr. Wonka has set for his guests to enter the factory.

In the factory, Charlie and Grandpa Joe enjoy the sights, sounds, and smells of the factory, and encounter the Oompa-Loompas, a race of small people who have been helping Wonka operate the factory since he rescued them from poverty and fear in their home country of Loompaland. The other kids are ejected from the factory in comical, mysterious and painful fashions. Augustus Gloop falls into the Chocolate River when he wants to drink it, and he is sucked up by one of the pipes. Violet Beauregarde impetuously grabs an experimental piece of gum and turns into a giant blueberry. Veruca Salt is determined to be a “bad nut” by nut-judging squirrels who throw her out with the trash. The television lover, Mike Teavee, is shrunk to a tiny size and gets stuck inside a TV set. At the end, the children are seen going home as follows: Augustus squeezed thin by the pipe; Violet purple all over; Veruca covered in trash; and Mike 10 feet tall and thin as a wire after efforts to restore his proper size went wrong.

Finally, Charile Bucket is the only one who can still not in trouble, so he win the factory.

Advertisment Symbolic & written signifiers


lighting & colours:

First of all, there are two parts of the lighting in this advertisement, first one, is the background which is the auditorium behind the football player(Neymar), it is very dark, we can not see anything on the auditorium, but, there are a a lot of LED light on the top of the auditorium which is very shine and bright. Those of the lights is irradiate to Neymar, and this is the second part of this advertisement. The light make Neymar is very prominent. For the colours, orange is the main colour in this advertisement, orange is very shine and prominent because of the darkness, because this Nike advertisement is want to promote the orange football shoes, therefore, the main colour is orange, we can see the fire behind Neymar and the clothes are also orange.

Positioning of words & images:

No metter the main words or Neymar, they are both in the centre of the advertisement. Because Neymar is running and the word is want to explain how fast is Neymar running and to prove out the main connotation: you can run very fast if you wear this shoes.

Setting & Locations:

We can see there are three orange pole behind Neymar, and there are a line of smoke around this three pole, the meaning is Neymar is runnging so fast. Nike is want to prove this shoes is very powerful and speed.

Facial Expressions & body language(of people):

Neymar is looking to a target and his body language is running, it is a big action, it’s mean he will keep running to his target place.

Typeface/Font style:

The typeface of the advertisement is all capitial, and we can see the words “EXPLOSIVE” is split, and let people think that is very powerful and speed. And the reason of the word is using white colour is because the background is dark and black, and it is very prominent for using white colour.

Key (Main) Images/Signifiers:

the key images is the football shoes and Neymar absolutely, but if only can choose one main images, I will say is the shoes but not Neymar, because the football shoes is more prominent than Neymar. Firstly, we can see the dress of Neymar is black, there are only some orange here, but the football shoes is all orange and it is very bright. Secondly, Nike want to show people: Neymar success is because he is wearing Nike footballl shoes or products. Therefore, I will choose the football shoes as the key images.

Clothing, hair & make up:

The main colour of the clothing is black because Nike want to promote the shoes, and the hair of Neymar is very messy and not any make up, because Nike want to show the real time of Neymar playing football. At the time when player play seriously, no one will get a make up. 


My habits

I have many habits, such as playing football, collecting sneaker and singing…

Playing football


I start to played football when I was just 5 years old because of my dad, he always watching football match at home, I still remember the first match which I had watched is Manchester United against Barcelona, Cristiano Ronaldo was still in Manchester, He is my idol, I always watching him and imitate his style while playing football. I saw football is my life, I spent so much time to play football no matter what, Because my dream is to be a professional football player.

Collecting sneaker


Yeezy, Air Jordan, Ultra boost and Air max… many people think that collecting sneaker is wasting money. Yes, collecting sneaker need so much money especially some retro or some limited edition.


There are my sneakers, the most expensive sneaker I have been spent is “Adidas Yeezy boost 350”, it is about £1000 and I love that so much.



I love Singing as well, I sing everyday, I have been join so many singing concert at Hong Kong. I think music is a medicine, when I feel pressure or upset, I would sing or listen to music, the lyrics of the songs always point out what I think. that’s why I love singing.










My hometown – Hong Kong

My life in Hong Kong


Hong Kong is a fast paced city where people are constantly on the go and life can get a bit hectic. They walk very fast, eat very fast, they are fast in everything. Before I came to the UK, I am the one of them and feeling pressure everyday. It is really different with the UK…

Different between Hong Kong and the the UK

Hong Kong is a very small city like an ants of the world, and the the UK is a lot bigger in size than Hong Kong, Apart from the size of the city, there are a lot of differences between Brighton and Hong Kong.


There is a saying, ‘A New York minute is a Hong Kong second’.  People in Hong Kong live a hast lifestyle while Brightonians live a more relaxed lifestyle. Everything in Hong Kong happens so quickly sometimes it feel like there is no time to breathe. Hong Kong is also known as a ‘concrete jungle’, the city is crowded with skyscrapers and buildings of all sorts. As for Brighton, there buildings are smaller in size and there is a lot of greenery in the suburbs.

Similarities between Hong Kong and the UK


Due to the fact that Hong Kong was once an English colony, the local culture of Hong Kong is affected by the British in some certain degree. Many buildings in Hong Kong are inspired by British architecture, for example, the Clock Tower at Tsim Sha Tsui Promenade. Apart from buildings and architecture, many streets and roads in Hong Kong are named after many English politicians or figures. Nathan Road, a road that stretches throughout Kowloon linking the districts of Tsim Sha Tsui and Sham Shui Po, is named after Sir Matthew Nathan, the 13th Governor of Hong Kong who served between 1904 and 1907. Even though Hong Kong and England are miles and miles apart, bits of Victorian England still echoes in the streets of Hong Kong.

My life in CIT classes

My purpose for studying this course

Computers are programmed to sort and analysis data which is very handy in daily life. It is important to learn how to manipulate artificial intelligence properly. In CIT classes, we are encouraged to learn about the correct usages of Microsoft Word and Excel. We are also introduced to a blog-hosting website – WordPress.

What I have understood and enjoyed

Microsoft Word and Excel are common software programs that are used in schools and workplaces. These programs allow documenting and recording data easier and more convenient. I find the course really enjoyable and it is fascinating to learn about all the built-in functions in the programs. Everything was fairly self-explanatory. Using WordPress was easier than I expected as its layout mimics a Word document.

What I have found difficult or contradictory


I have the most difficult thing is teaching with English, I am really bad in speaking and listening English, therefore, I always don’t understand when the teacher need us to do something.

What I need to know more about

The course has brought my attention to the concept of plagiarism. Plagiarism is a severe offense and it is important to reference or credit the original author.

How we are taught

CIT lessons are very independent. We are given instruction sheets and we are expected to follow the instructions step by step. At the end of each module, we have to take part in a test which examines our understanding of different software.

I love English!

I love english

My reason for studying this course

This is my first year studying in England. My first language is Cantonese therefore I do not speak English often at home. I find English classes at Bellerbys very helpful as it improves my English.

Differences and similarities between academic and general English

one of the examples of the main differences between academic and general English is that academic English focuses more on grammatical techniques; while general English is about communication. One of the similarities  between academic and general English is that both of that improve my  English.

What I have enjoyed and disliked

My English teacher uses humour in class, which I find it very enjoyable. I also enjoy taking in part in debates. The only thing I dislike about English lesson is that I am very bad at English and it is very hard for me to understand what the teacher is saying in class.

English is difficult!


Some times I struggle in class because I do not fully understand what the teacher is saying. Luckily, I receive a lot of help from my teacher. I feel like my English is improving day by day.

What I need to know more about

England is very difference from what I have experience back at home. I am very keen on learning more about the British culture, especially daily slangs.

How we are taught

Lesson at Bellerbys are very different from what I’ve been used to. Here, lesson are more interactive and students feel more engaged in class. We are encouraged to express our thoughts and ask questions.






My reflection on my main subject – Media

My purpose for studying Media


Nowadays, everyone must contact to media everyday, social network, watching news, chat with friends… I think that is important for human and there are many chance for the jobs, and my purpose for studying Media is to be a best news reporter, my family also expect me to be a famous news reporter when I grow up.

What I have understood so far


Although I want to be a news reporter, I have so much question from Media, there are many things need to learn and understand, like journalism, I really don’t know what I need to write about this, I hope I can understand all the knowledge from Media in Bellerbys.

What I find difficult or contradictory

The most difficult thing to learn is all the works are using English, I am poor in English, and when I listen to teacher or doing homework, I must always with a dictionary and therefore I can check the word that I don’t know immediately.

What I need to know more about


I need  to know more about some writing and speaking skills, and also English vocabulary. If I can improve those of them, that will be more easy to srudy Media. I know if I want to know more about those of things, I must work hard and work hard.

How I taught

Although there are many problem while having class or studying, I will be alright, because I will never give up! I must work hard for my future!


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